Walmart Reusable Packaging Ad Campaign:
For my advertising capstone, my teammates and I formed a mock ad agency (Limitless) and were assigned to find a solution for Walmart in getting their consumers to buy reusable packaging. After extensive research, we came up with the insight that Walmart users will go green if it becomes a habit for them. This pitch was the winner among competing students and we received a perfect score on the project. Here is our creative leave-behind:
This video explains our target demographic:
edited and illustrated by me
edited and illustrated by me
Media Plan for Can Bee Cocktails
For the media planning course offered at the S.I. Newhouse School of Public Communications, my team members and I were responsible for creating a media plan for Can Bee cocktails. We used software such as GWI, Commspoint, MRI Simmons, and more to find where Can Bee's brand message would be most receptive among its target audience.
For my Advertising Research course offered at the Newhouse School, my groupmates and I were responsible for finding an overarching insight and big idea for the Pedigree dog food brand regarding their desire to better connect and communicate with their Hispanic dog owner demographic.
Below is the research process it took to get to our overarching insight: "Hispanic dog owners wish they had a more balanced life so that they can care for their dogs in the way they deserve."
Below is the research process it took to get to our overarching insight: "Hispanic dog owners wish they had a more balanced life so that they can care for their dogs in the way they deserve."
Pedigree Brief: Advertising to the Hispanic Market
FALL 2021 SEMESTER
Pedigree Campaign:
Research Process Leading Up to Final Report:
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PLEASE NOTE: This is not the correct/latest version of Assignment 3, as you'll see some areas have been left blank. The final version was not available to upload.
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Personal Advertising Campaign Project:
FALL 2020 SEMESTER
For Advertising 208, "The Big Idea in Advertising" course offered at Newhouse School of Public Communications (Syracuse University), I worked on the brand, Crock-Pot and unearthed the powerful insight that moms feel guilty about not being home from work on time to serve their family a warm meal. Watch my concept video illustrated and created by myself. Additionally, make sure to check out my communications brief, design persona, product insights, and more all included within the embedded document.
Insight and Proposition:
Communications Brief, Insights, Qualitative Research Report and Design Persona:
John Deere Group Advertising Campaign Project:
FALL 2020 SEMESTER
For our class, The Big Idea in Advertising, offered at the S.I. Newhouse School of Public Communications, I was assigned to a group to come up with a creative advertising campaign for the John Deere riding mower. For this project my teammates and I had to research to come up with product insights and category insights. We also conducted a qualitative research report and from that created a design persona as well as a communications brief. Our findings and completed campaign idea are below.